Google Link Building Tide

What I Learned From a Decade of Google Link Building

I have been doing Google link building for agencies since before Penguin was a thing. Back then, you could drop a link in a forum signature and watch your client’s site climb. Those days are long gone, but the core idea has not changed: Google still uses links as a primary signal for authority. What has changed is how you earn them, who you earn them from, and what happens when you get it wrong. Over the last ten years, I have built links for dozens of agencies, managed cam